Online advertising is now the biggest marketing sector
Recent figures from the Advertising Association have demonstrated that digital marketing now has a 28% share of the UK’s advertising spend – meaning that it now accounts for more marketing spending...
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£181.5m mobile ad spend in first half of 2012
New figures from the Internet Advertising Bureau UK (IAB) have shown that £181.5m was spent on mobile advertising in the first half of 2012, compared with £203.2m for the whole of 2011. This means that...
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